On the morning of October 19, 2020, more than 10 teachers and students of the 36th EMBA of Cheung Kong College of Commerce visited and guided Jiangxi Baotai Group. Chairman Peng Baotai received the delegation warmly.
Under the leadership of Chairman Peng Baotai, the delegation visited the exhibition hall of intelligent doors and Windows, the workshop of aluminum alloy ingots, the workshop of aluminum profiles, and the workshop of copper bar, and understood the production and development of the enterprise in detail. During the visit, Chairman Peng Baotai introduced the production situation and production technology of each workshop to the delegation, and they spoke highly of the group's whole industrial chain from aluminum waste to smart home.
At the forum of Baotai Group, the delegation had a deeper understanding of Baotai Group's enterprise development, management philosophy, independent innovation and corporate culture by watching the group's propaganda video and the introduction of the chairman, and asked the following questions: Why does Jiangxi Baotai Group have pricing power in the domestic reclaimed aluminum alloy ingot industry? Chairman Peng Baotai's answer is as follows:
One is the marketing price."Open and transparent price, win the trust of customers" is the company's marketing strategy, which not only reduces the company's management costs, but also wins the trust of customers.
Second, cash transactions.The company adopts the cash transaction marketing mode, no credit, no payment days, according to the daily "guarantee price" delivery and collection, to protect the rights and interests of both sides.
Third, it has accumulated a huge recycling and sales network.There are more than 8,000 recycling customers and more than 4,000 sales customers.
At the symposium in the afternoon, Dr. Li Yang explained "Marketing big data" to everyone, focusing on big data "all models are wrong, but some are very useful".
The teachers and students of Cheung Kong College of Commerce in order to express their feelings, gave peng Baotai an embroidery, the pattern is "the Great Wall will never fall", wish Baotai Group like the Great Wall will never fall!
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